Purchased in 1978 by Joe LaMantia Jr., L&F Distributors began as a family business with a single location in McAllen, TX and less than 20 employees. Being an Anheuser- Busch wholesaler, L&F focused on mega-brands such as Budweiser, Bud Light and Michelob. As the brands and the distributorship grew, L&F acquired the rights to the surrounding counties including the cities of Harlingen, Alice and Laredo. With the acquisition of the Laredo distributorship, L&F became the primary beer distributor along the South Texas border with Mexico.